17 best petite clothing brands
Under 5ft 4in? Find fashion that actually fits – from the high street and beyond
Bomb Petite makes me feel like I’m in on a brilliant fashion secret: the website started as a destination for petite girls looking for style advice and shopping inspiration. Now, founder Jenny Liu (5ft 4in) works in collaboration with independent designers to offer exclusive petite ranges, as well as offerings from its in-house brand. A personal favourite is Estonian brand Relax Baby Be Cool, a mother-daughter duo creating striking tailored separates in more-is-more prints. I’m also a fan of ethical label Bo Carter, a brand that masters understated cool with minimal environmental impact. Liu has curated an impressively varied selection. A recent addition is British activewear brand Boudavida, which gives five per cent of purchases to women’s sports projects. There is also US lingerie specialist Elma, making delicate lace bralettes for smaller cup sizes. Orders are sent out from designers, which means delivery and returns can occasionally take longer than usual, but for me the wait is worth it for a piece from an under-the-radar brand. Be sure to double-check sizing and any duties and taxes specific to your country.
Editor’s picks: My petite heroes
At 5ft 2in I struggle to find clothes that fit in all the right places, so here’s my edit of the best brands for smaller sizes.
1. For grown-up staples
Bomb Petite isn’t just a brand, it’s an entire site dedicated to showcasing the best of petite fashion, including its in-house range plus under-the-radar independent names. The edit also features gymwear and lingerie.
There are many upsides to being considered “petite.” First, lots of legroom in any mode of transportation. Second, we can reach into narrow spaces, which is super helpful when we accidentally drop jewelry down the drain. While I try to think of more validating reasons, let’s talk about the troubles we shorter ladies face when shopping for clothes and accessories. I’m 5’1 and I can’t tell you how many times I didn’t purchase a fantastic piece I vehemently wanted. Even with the smallest size the waist is too loose, sleeves are impractically elongated, shoulders don’t line up, fabric bunches up on the torso or, most commonly, the bottom hem is too lengthy. Yes, we know tailoring is an option but multiple trips adds up in money and time.
So if you’re tired of being disappointed and are seeking destinations where you know you can score silhouettes and lengths that are catered to smaller proportions, read on for the 22 top places to shop.
Shop workwear, occasion pieces, fitness apparel, lingerie and accessories from emerging labels for ladies under 5’5. While you’re at it, read Bomb Petite’s original editorial content on how to style trends for your body type.
The Ultimate Shopping Guide for Petite Girls
Former Agent Provocateur and AllSaints execs launch petite brand
Tara Hounslea 21 march 2017
Former Agent Provocateur online marketing manager Yuliya Petryk and AllSaints new business development manager Jenny Liu have launched a brand for petite women.
The duo launched Bomb Petite as a blog in 2013 before adding commerce in November last year, introducing a number of designers including A-mm-e Studio, Anar London and Cristina Adami.
The new in-house range comprises a capsule collection including a crepe dress, cigarette trousers and a wrap-over blouse for women under 5’4”. Prices range from £128 for a blouse up to £219 for a dress.
The collection is designed and manufactured in London. There are currently no plans to wholesale.
Our Click Addictions: InStyle Staffers’ Favourite Sites
“Finding the right fit for my small frame is a challenge, and this is one of the first sites totally dedicated to on-trend pieces for us shorter girls.” —Judy Meepos, InStyle editorial assistant
Die besten Onlineshops für kleine Frauen
“Mode soll Spaß machen, egal welche Körpergröße man hat”: Unter diesem Motto bietet Bomb Petite exklusive Designs aufstrebender Designer sowie eine eigene Kollektion an – für alle die 163 cm und kleiner sind und keine Lust haben, immer hohe Schuhe zu tragen. Das Label ist aber viel mehr als nur Shop: Die Website gibt auch Styling-Tipps und veröffentlich interessante Beiträge rund um das Thema “Mein Leben als kleine Frau”.
We found 35 stores every petite woman should know about
It’s no surprise how difficult it is to find clothes that fit petites. But get ready to rejoice—the petite market is growing a lot. We compiled an A-to-Z guide of the best petite-friendly stores out there. From major designers to niche online boutiques, these are the 35 retailers that you should shop at on your next spree.
Bomb Petite is more than just a website—it’s an online community for petites. Pick up styling tricks along with designer petite items here.
Fashion insiders launch new petite clothing line Bomb Petite
| 23RD MARCH 2017
Two entrepreneurs with a background in the premium fashion sector have launched a new label to cater specifically for women who are 5ft 4in and under.
Bomb Petite was established by Yuliya Petryk and Jenny Liu, whose CVs include stints at brands such as Agent Provocateur, AllSaints and Burberry, and is designed and manufactured entirely in London.
The pair felt shorter women were under-represented in the fashion market and so created a capsule collectionof a crepe dress, cigarette trousers and a wrap-over blouse, each available in multiple colourways. The garments can be styled for casualwear, officewear or formalwear occasions.
“The moment we tried clothes specifically for petite frames was a revelation. With our fashion experience we know first-hand that petite clothing isn’t just about shortening standard-sized garments you have to go back to the drawing board and research every single measurement,” the pair said.
“Almost one in two women in the UK are petite, and our collection serves to celebrate this with the most flattering shapes, cuts and styles,” they added.
Prices for the collection start at £128 and it is available exclusively from the Bomb Petite website, which also stocks a curated selection of petite collections from other designers.
Making pants that fit and other things that aren’t too much to ask
There is a particular kinship among short women. If you aren’t one, you’ll never understand, but it means something to nod at another munchkin person trying to reach something at the top of a supermarket shelf, or having to stand on the arm of an airplane seat to get her luggage in the overhead compartment: I know how you feel in a world that wasn’t made for you. But in a clothing store changing room, when it’s just you and jeans that are 5 inches too long, remember that half of American women know how you feel.
Bomb Petite is a brand which was founded by Jenny Liu and is the first website in the UK and US that specialises in clothing exclusively for women 5ft 4 and under, classing them as “petite”. Bomb petite is an online marketplace which features over 25 retailers and 140 brands allowing petite women to choose fashionable blouses, dresses, jeans and discuss style tips too. It has been described as “more than just a website – it is an online community for petites” by InStyle!
WHAT DOES YOUR BUSINESS DO?
Bomb Petite is the global fashion destination for petite women, those of us 5’4 or 163 cm and under. We put the joy into getting dressed by creating and curating the most sophisticated premium fashion, seamlessly blended with up-to-the-minute styling inspiration and advice. We serve as a one-stop-shop for petite women offering styles from independent designers as well as from our in-house line. It’s also a community of like-minded, clothes-obsessed petites to browse, shop and connect through their shared #shortgirlproblems.
WHAT WERE YOUR INSPIRATIONS FOR SETTING IT UP?
Over 86 million women in the UK and US women fall into the petite size category; meaning that 50% of the female population in these countries is actually under 5’4″. It’s not a niche market, but actually a market-miss with a need that’s yet to be properly tapped in to. If you wear a size 10 on your feet, you wouldn’t be offered to shop a size 11 and just manage, such as by wearing thicker socks. So, clothing should be no different. As a petite woman myself, I spotted this gap in the market and decided to do something about it.
Tech Pitch: Bomb Petite
Tapping into a market that’s anything but small, this platform is giving petite women a place to buy perfectly fitting clothes and share #shortgirlproblems…
Tell us why there’s a need – what do you disrupt?
Over 86 million UK and US women fall into the petite size category; 50% of the population is actually under five foot four.
Whilst half of these women are petite, at present there’s no singular destination for them to shop independent designer fashion, get down-to-earth styling advice and consume telling-it-to-a-friend editorial content.
It’s not a niche market, but actually a market-miss with a need that’s yet to be properly tapped in to. If you wear a size 10 on your feet, you wouldn’t be offered to shop a size 11 and just manage, such as by wearing thicker socks. So clothing should be no different.